The highest return on investment

Reading is not a popular hobby

The return on investment for reading is off the charts,  it’s also never been easier with e-books and Audible, and very few of your peers are doing it. Seriously, the most valuable lesson I can pass on is this: find time to read every single day. 

I started reading only a few years ago and since then I’ve been in a  fever to remedy my ignorance. I like to read books about how the world works and occasionally write reviews to post here, some short and some long, all just for fun. It helps me mentally process books better, provide my readers some content, and brag about smart I am. 

These are in no real order, though they tend to skew chronological. I just put up the ones I felt like writing about, I don’t make any money off the links and I don’t have any particular rating system. Enjoy 😉 

The Tipping Point
Malcom Gladwell

Gladwell's other book, Outliers, is much better. This one is anecdotal and in my opinion very subjective. His writing sort of reminds me of Michael Lewis (Moneyball, The Big Short, Flash Boys) in that he tells the narrative of a story to sound way more important or impactful than it really is. It's certainly entertaining and a smart read, but I found it a bit lacking.

In search of Lost Time
Marcel Proust

The audible version of this I listened to was an old BBC dramatized version and it's absolutely beautiful. I don't read much fiction but I'm so glad I made time for this, Proust finds ways to connect to you without telling you what you need to know. Fantastic story of people.

The Ego is the Enemy
Ryan Holiday

Have you ever heard me rant about self-help books? I do it all the time. Regardless, I do stumble across a good one on occasion and I'm happy to say this is one of them
This book is hard to summarize, it's very introspective and well thought out picture of all the ways our ego get us into trouble.

The Coddling of the American Mind
Greg Lukianoff
Jonathan Haidt

This book is fantastic!
I'll try my best to summarize this elegantly.
Parents of current generation are grossly overprotective of their children and insulate them from not just physical risk, but emotional risk.
If a person is never exposed to their feelings being hurt or ideas they don't like they can't develop the tools needed to resolve conflict on their own. People who always need an authority figure to defend them are just baiting a dictator to appear
I'll tell you this too, this delicate person is going to find themselves in a really bad day when they run into me one, because I love conflict.
This book explores the negative sides to safe spaces, micro-aggression, and social justice.

Letters to a Young Contrarian
Christopher Hitchens

Christopher Hitchens is maybe my favorite author (tied with Nassim Taleb). He's a journalist and author, but he's known to be argumentative, combative, and uncompromising for those who are delicate: Pretty much my dream bio. This book is from the point of young kid sending letters with the overarching question of how he can stand up to the world when it tells him something he thinks is wrong. This happens all the time, the world teaches us something that's not correct or something you don't agree with. It's much easier to go with the flow than to debate with people or create a social rift. Especially over the long term.

This book will give you the courage to stand firm on your convictions and be unafraid to fight for them. Hitchens narrates the audiobook version and it's fantastic, he's snarky, charming, and inspirational. Certainly one of my favorites.

The Rise and Fall of the Third Reigh
William L. Shirer

This was a DENSE read but it was amazing from start to finish. What an incredibly useful piece of history to know.

Manufacturing Consent
Noam Chomsky

I've heard of Noam Chomskey for years but never read any of his material until this year. This book is a critical account of today's mainstream media. The basic premise is that media is a capitalist construct in which companies do not profit from truth, but by clicks. CNN doesn't make money when they do a good job of reporting, they get paid when they keep your attention. Extrapolating this basic understanding the author gives specific examples and details of how the media gives a bias account of reality to the people and many times not explicitly intentional. The nature of this seeing this asymmetry will forever make me suspicious of media, but that's ok I prefer to be suspicious. Great read, albeit a bit dense.

Incerto
Nassim Nicholas Taleb

I've already reviewed the main book of this series below, but once I was done I knew I had to write more. This guy Nassim pinged my brain in ways few other writers ever have.


I’ve made a full review of my favorite points from Incerto here. It certainly doesn’t do the series justice, but my hope I can get some other people to find the same value as I did 

A Brief History of Time
Stephen Hawking

My dad had this book laying when I was about 15 and I remember it distinctly. These were formative times too. Early in the book, as they are discussing previous understandings of how the earth was formed, and this really just stuck with me:

A well-known scientist (some say it was Bertrand Russell) once gave a public lecture on astronomy. He described how the earth orbits around the sun and how the sun, in turn, orbits around the center of a vast collection of stars called our galaxy. At the end of the lecture, a little old lady at the back of the room got up and said: “What you have told us is rubbish. The world is really a flat plate supported on the back of a giant tortoise.” The scientist gave a superior smile before replying, “What is the tortoise standing on?” “You’re very clever, young man, very clever,” said the old lady. “But it’s turtles all the way down!”

I love this story! The book is about high concept science but it’s written for the laymen, it’s not a hard read (I was 15 and understood most of it!). This particular bit is meaningful to me though because that lady really believed what she said, and she was going around the world educating people on that information….and she’s dead wrong. In fact to hold the opinion that the world is resting on turtles is completely bananas, but so is the claim that the earth is flat and many others. In fact people will tell you lots of bananas stuff in your life, happens all the time, every single day. They tell you nonsense confidently, eagerly, and incorrectly, and it’s been extremely useful for me to learn this fact early on in life. This is a book for everyone who wants to know how the universe works. 

Antifragile
Nassim Nicholas Taleb

Nassim wrote 5 books in a group called "Incerto". I stumbled across #5, "Skin in the Game", a few months ago and LOVED it. So I picked up "Antifragile" and it's even better. The premise of all 5 books is to talk about behaviour and risk. The book is not the easiest read but it's not technical, it's just complex. Nassim is also flat out brilliant and has a way to blend technical analysis, poetry, and ancient wisdom in a way I've never seen. He's quickly becoming one of my favorite writers

The Gulag Arhipelago
Aleksandr Solzhenitsyn

I read this book because Jordan Peterson won't stop talking about it. Glad I did too. It's epic, long, and heart wrenching.
The author was a political prisoner of the Soviet Union. This is his story of going to the gulag hard labor camp and the process of rampant oppression by the Soviet regime. I simply can't do this book justice by providing a lousy summary, I will say it's a definitive piece on morality, politics, and humanity.

Outliers: The story of success
Malcom Gladwell

I've heard about this book for years and I'm glad I finally got to it. Outliers is about social and cultural outliers that we call "successful". The narrative in America is that success is determined by the individual effort and ability, but Gladwell shows that the environmental causes matter far more than we like to give credit for. Why are most professional hockey players all born in between January and March? Why does the global airline industry all agree to speak English? These are the types of questions Outliers covers, it's both educational and very entertaining.

12 Rules for Life: An Antidote to Chaos
Jordan Peterson

Jordan Peterson is often considered controversial, but really he's extremely rational and reasonable. He also narrates the audible version and it's excellent. Peterson has a way to explain complex cultural nuance in a simple and entertaining way. He talks about really complex and high level concepts, and he does so without polarizing. He doesn't take sides, he doesn't bait, judge, and he doesn't walk the fence either. He'll have you looking at the world with a much deeper and more meaningful perspective.

Science in the Soul: Selected Writings of a Passionate Rationalist
Richard Dawkins

Richard Dawkins is a famous evolutionary biologist and author. He's always brilliant and I think this is my favorite book of his. The premise is that there is mutual ground for cogent hard scientific understanding and spirituality. Spirituality seems to come in many different forms, it seems to affect everyone and crosses all known belief systems. So can there be a rationalist approach to the spirit? Dawkins thinks there is.

How to change your mind
Michael Pollen

This is not your typical non-fiction book about self-help, or self-improvement. Michael Pollen goes on a journey to explore psychedelic drug usage, culture, and history. Outside of rumors what do they do? How do thery work, and can they really change the way you think? Psilocybin is starting drug trials for medical use around the globe currently, is there really value in that? This is fantastic look into a very taboo topic and the author is fair, thorough, and intelligent.

1984
George Orwell

Everyone read this one in school right? I was invited to read it with someone recently which I love doing (just ask me!) and I gladly accepted. The book is about a future dystopian society where we are watched constantly by the government, called Big Brother. The thought police would punish us for even thinking of standing up to the totalitarian and invasive regime. Now that I'm older it feels a little more heavy handed than I remembered. That said I also notice a lot more scary similarities of today than I did as a child. Some good quotes:

"Apparently she had not even noticed that the name of the enemy had changed. I thought we've always been at war with eurasia..."

"Who cares, it's always one bloody war after another, and one knows the news is all lies anyway"

Never Split the Difference: Negotiating as if Your Life Depended on It
Chris Voss

This book is written from a 20 year veteran of the FBI hostage negotiation task force. The premise is that the fundamental rules for negotiating are universal, they apply the same for hostages as they do business transactions. We achieve best results through empathy, leading through open ended questions, and understanding the opposition's position. Negotiating is emotional, and people are generally bad at controlling their emotions, this leaves a wide margin of opportunity.
This book is unfortunately not a uniquely profound negotiating book, but it is a very good one. If you’ve ever read “How to win friends and influence people” it’s quite similar and is good reinforcement. If this is your first book on negotiating, then it’s a must read.

Thinking, Fast and Slow
Daniel Khaneman

Daniel writes pure gold from start to finish. It’s dense, technical and thorough, so it’s not something I would consider highly entertaining, but it’s insight is unquestionable. Our brains have 2 systems: fast and slow. The former works on intuition, instinct, and emotion. The latter is analytical and rational, but it’s LAZY and tends to believe what the first system says more often than not. The reason this is a problem is because while everyone thinks they are rational and reasonable humans, the fact is we are highly biased, emotional, and irrational. Our instincts are often wrong, and we are constant hypocrites, but our systems work together to convince us that our worldview is consistent. It’s a really scary thing to learn, that your brain is making lousy decisions for you, then convincing you they are correct and it does this so well it’s hard to see. The writer won a nobel prize for his research and it’s been widely accepted as current and correct science, it’s also very hard to refute once you read the book.
If you like feeling like you’re in control of your brain, don’t read this book lest you may find your free will is not so free. That said, if you like to know how human brains work to their most basic decision making, then this is top notch learning.

Shoe Dog: A Memoir by the Creator of Nike
Phil Knight

I didn’t know much about Nike, or Phil Knight, until I read this. The CEO isn’t a media famous guy so this book sort of caught me off guard, but it was so highly regarded I had to try it. Glad I did too, fantastic story about the company from its start until today. It’s quite a personal journey too, funny, exciting, and easy to identify with Lots of business books talk about theory of business, and those are great, but this one is a biography of the struggles one must face when building a new business. These days it’s the king of athletic wear, but for the first few decades it was a company constantly on the verge of collapse. Similar books: Autobiography of Lee Iacocca

The Demon-Haunted World: Science as a Candle in the Dark
Carl Sagan

I read a lot of science because I think understanding the underlying systems of how the world works is important. What happens to those who do not read science is they may find themselves listening to what someone else tells them is the true way the world works. Without a solid base understanding of the facts, we are susceptible to charlatans and those who are just incorrect. Carl Sagan is one of only a few famous scientists who helped educate the masses, and what a valuable talent to provide. Sagan has a long list of culturally iconic work: cosmos, the book and movie “contact” and the famous picture “the pale blue dot”. In this book Sagan brilliantly explains how the uninformed and the disingenuous spread misinformation about the scientific world. He touches on Astology, acupuncture, flat earth, the earth being 6000 years old, and many more topics that are flat out nonsense, yet somehow gain credibility in today’s world. He talks about how this happens, and how to prevent it.

Sapiens: A Brief History of Humankind
Yuval Noah Harari

My favorite book of 2018? Maybe my favorite book of all time. Yuval Harari has a way of describing humanity from a very unbiased historical viewpoint. Almost written as an alien historian observing humanity objectively and from a distance. Yuval doesn’t inject bias or morals at any point, he writes as if humanity was one of many species and he’s just documenting what happened so far. This is why it’s so brilliant because it gives such an objective and thorough history not just about what humans have created, like many history books, but how our species has developed outside of culture. He doesn’t mention what is good or bad, or really what has worked or not worked, he just describes the events that shaped our world outside of common narratives we prefer to believe. This book is raw data and that’s a breath of fresh air compared to other similar books which usually try to assert and convince the reader of an overarching motive. I highly recommend this book, and he instills strong confidence to agree with this famous quote of his: “Never underestimate the stupidity of mankind”

Homo Deus: A Brief History of Tomorrow
Yuval Noah Harari

Homo Deus and Sapiens go hand in hand. Sapiens is a history of mankind, and Homo Deus is the future of mankind. The instant I finished the first one I started on this one, and they are both brilliant. I think Sapiens is a bit better, and a bit more useful, but if you have the chance to read both there is no way you’ll be disappointed. Carl Sagan is one of only a few famous scientists who helped educate the masses, and what a valuable talent to provide. Sagan has a long list of culturally iconic work: cosmos, the book and movie “contact” and the famous picture “the pale blue dot”. In this book Sagan brilliantly explains how the uninformed and the disingenuous spread misinformation about the scientific world. He touches on astrology, acupuncture, flat earth, the earth being 6000 years old, and many more topics that are flat out nonsense, yet somehow gain credibility in today’s world. He talks about how this happens, and how to prevent it.

Factfulness: Ten Reasons We're Wrong About the World and Why Things Are Better Than You Think
Hans Rosling

Have you ever heard, or commented yourself about how bad the world is getting these days? It doesn’t take a long time watching the news to get this feeling. Violence is up, we are getting overpopulated, poor countries are still poor, and there is always some viral or environmental threat. Seems like we are always a short bit away from doomsday. The problem with this thinking is that it’s just not true. The world is better than it’s always been and continues to get MUCH better, so why the disconnect? Lots of reasons! Hans goes into detail about how the data we have is distorted from the data most people actually see. Everyone knows that despair sells far better than positivity. This book is for anyone who is pessimistic about the world, because they are likely to find out they are wrong, and that’s the point of learning right? That said, I’m an optimist and I loved this book as well. Regarding this book, Bill Gates says “Everyone on earth should read this book” and I agree. This is staple information to help form your worldview.

The Federalist Papers:
Alexander Hamilton, James Madison, John Jay

I love understanding politics, but I hate arguing about politics. I read this in hopes to cut through some of the noise and really learn what the constitution was designed to do. Written as essays to the new in the late 1700's, this was essentially a sales pitch to the American people to agree with their platform. It explains exactly why the constitution was written as it is and what problems to expect defending it. It's admittedly a difficult read: long, written for a newspaper in 1787, and it's about political structure. It ain't got no MAD DRAMA neither, and that's refreshing.

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