The highest return on investment

Challenge your worldview

I’ve found the return on investment for reading to be infinite. I am not a lifelong reader, I didn’t pick up the habit until I was in my 30’s but I have had a fever to remedy my ignorance ever since and I had always heard that reading was the best thing a person do to self improve and now that I’m a regular reader I 100% agree. 

Reading will make you more competitive and more confident. Learning universal human truths how the world and humanity work will give you a better understanding of how we got here, where we are going, what you know, and what you don’t know. While it may seem a bit counterintuitive, this type of information is rarely going to come from the self help or business book genres, so you won’t find many of those books here.

I often write thoughts about books to post here for a few reasons:

  1. Writing helps me mentally process books better. I don’t want to just say I read a book, that’s useless, I want to learn
  2. It provide my readers valuable content and insight into books they may want to read or avoid
  3. It helps funnel like-minded people to my social group. People who get excited about the same books and ideas as me are probably people I’ll be excited to be friends with. 

This is ~4 years in the making now and it’s big, my hope is that in 20 years it’ll be massive. 

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Don't know where to go, but know you want to talk with me? Email me! alex(at)www.brokeisachoice.com

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