choose wisely.

I changed my life when I took radical responsibility of myself and started investing in real estate. Now I’m committed to helping other people do the same.

What is this place for?

I used to be broke and lost. First I solved the money problem, now I’m solving the problem of purpose. Read it all here

Want to talk face to face? I’ve been meeting and helping strangers for ~5 years and I would love to meet you too

Learning is most important to me. The image above is a link to my book club, but I’ve shared lots more book content on this site you can find HERE

Check out all my deals in thorough detail

Alexander Felice

Charotte, NC


This website is a place where I try to encourage people to make good investments in real estate and themselves. I’m always working to become better at everything I do and I find it valuable to share my personal and business successes as a means to propel my fellow human do the same. While I do use this place as a means to educate, I try to do so by leaving breadcrumbs for the next person rather than telling people what they should do.

I started this website after really turning my life around financially and I knew it would be valuable story to share. In 2017 I was in debt and had a deep negative new worth, in a few short years I paid off my bad debts, started saving money, bought a few single family rental properties, then bought some multifamily apartments, and now I’m part of a commercial real estate investing firm called Climb Capital. I wanted to tell my story to help the next person change their life in the same way. This site is not a business, I don’t sell any courses or coaching here, I’m simply trying to lead by example. 

The site is called “Broke is a Choice” because it’s brash and straight to the point, like me. Tough love is the only way I know how to help people and in many ways being tough is the only way anyone can really help themselves: to admit and accept our shortcomings and take massive self responsibility for our burden. I was broke and living paycheck to paycheck for 31 years before I finally admitted that it was my own lousy decisions causing my financial stress. Confessing to the world that the faults in my life were my own making was not easy but it was the only real path towards fixing it, I’ve found a natural talent in helping people with this same challenge, so when I needed a name for this site I wanted something that would summarize that lesson and my personality: raw, but real.

“The strength of a person’s spirit would then be measured by how much ‘truth’ he could tolerate, or more precisely, to what extent he needs to have it diluted, disguised, sweetened, muted, falsified.” – Neitzsche

Let's stay in touch

I don't send out many emails, but maybe you want to read the few that I do send!

My latest ramblings

Real Estate

2022 Year in Review

This blog marks 5 years in a row of writing my yearly review Every year I do a recap on this blog. It’s been a good way to remind myself

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How to make friends as an adult

Our lives will largely be the result of who we surround ourselves with and the values the people in that group holds, but for many people doing this strategically and

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Best Ever Conference 2022

Who am I? Why do I make these? What is the Best Ever Conference Welcome to another of my magical adventures.  If you are new here, my name is Alex.

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Real Estate

I joined Climb Capital

Real estate has been an incredible journey When I started this blog I had just bought my third single family rental property. I knew at the time I was going

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2021 Book report

Another year of super nerding out on obscure books in 2013 I learned how to invest in real estate from the very famous BiggerPockets podcast, and for this education, I

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Bunch o' legal stuff

Privacy policies, disclosures, cookie management and all that fun stuff...

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My Brain Fuel

I'm a mega book nerd and I have proof.

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