choose wisely.

I figured out how to do real estate investing the easy way, and I want you to have the same success I’m having. You in?

In a nutshell


Commercial multifamily


Single family rentals


years since first purchase


Number of times I take myself too seriously

Alexander Felice

Las Vegas, NV


This website is a place where I try to encourage people to make good investments in real estate and themselves. I’m always working to get better at everything I do, and I find it valuable to share my personal successes as a means to propel my fellow human do the same. While I do use this place as a means to educate, I try to do so by setting an example rather than acting as an authority.  

I started this website in 2017. I had turned my financial life around in the few years prior, paying off debt, saving some money, then buying a few rental properties and it changed my life and I knew I could help others do the same. This site is not a business, I don’t sell anything here, I’m simply trying to lead by example.

The site is called “Broke is a Choice” because tough love is the only way I know how to help people. In many ways being tough is the only way anyone can really help themselves, to admit and accept their shortcomings, take massive self responsibility, and overcome. I was broke for years before I finally admitted that it was my own lousy decisions causing my financial stress. Confessing the faults in my life were my own making was not easy but it was the only real path towards salvation, I’ve found a natural talent in helping people with this same challenge, so when I needed a name for this site I wanted something that would summarize that lesson and my personality: brash, but correct. 

“The strength of a person’s spirit would then be measured by how much ‘truth’ he could tolerate, or more precisely, to what extent he needs to have it diluted, disguised, sweetened, muted, falsified.” – Neitzsche

The blog is a mix of monthly updates, specific real estate information and random posts about investor mindset. 

Also some personal stuff because where else am I supposed to publish it? 

You want to see my deals right? 

I post my deals in complete transparency with the story it took to complete the deal, my strategy and obstacles throughout the transaction and all my financials. 

Click the top menu to see them, this button doesn’t work 😉 

There is no higher return on investment than books. I am an avid reader and I write about books quite often. I’m also of the opinion that people are reading a lot of the wrong books. Check out my book content here.

You can video chat with my by using the links at the bottom of this page or the contact page. I meet new people through this constantly and it’s always a lot of fun. We can discuss deals, strategy, networking, or whatever you think I can be helpful with, I just like to meet new people. 

Here is a link if you want to know more about me, my story, and my obviously amazing personality.

My latest ramblings

Photo Journal

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Meet Brittany Campbell, she is human lighting in a bottle. A local business owner, creative powerhouse, and someone with a seemingly infinite comfort zone.  Brittany and I met 10 years

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Corona Survival Guide

THIS IS A TIME RELEVANT POST The date is March 16th, the DOW dropped 2400 points this morning. In the midst of the chaos of today, I wanted to get

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Best Ever Conference 2020

What is the “Best Ever Conference” The Best Ever conference is an annual event for multifamily real estate investors to network, educate, and grow their business.  I came because In

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Real Estate

There is only one thing to invest in

Financial investments are artificial and derivative Money is not a natural phenomenon, it’s something humans invented. This isn’t to say money is not important but every investment you’ll ever make

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What to read in 2020

I made this for one reason, I want you to read with me I think you would find it very difficult to find any adult human who would say reading

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2019 year in review

REFLECTION AND NEW GOALS One thing I tried to get away from last year was setting specific monetary goals. For example, the popular “I want to make X amount of

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Be less broke.

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Let's Chat

Want to video chat? I sort of hate talking on the phone with strangers, so impersonal, video is way better. We can share some knowledge and motivation and it's fun to meet people over the internet right?

My Brain Fuel

My growing library of knowledge and inspiration. Fuel your success!

In a hurry?

Don't know where to go, but know you want to talk with me? Email me! alex(at)

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