choose wisely.

I changed my life when I took radical responsibility of myself and started investing in real estate. Now I’m committed to helping other people do the same.

In a nutshell


Commercial multifamily


Single family rentals


Single family flips


Number of times I take myself too seriously

Alexander Felice

Fayetteville, NC


This website is a place where I try to encourage people to make good investments in real estate and themselves. I’m always working to become better at everything I do and I find it valuable to share my personal and business successes as a means to propel my fellow human do the same. While I do use this place as a means to educate, I try to do so by leaving breadcrumbs for the next person rather than telling people what they should do.

I’m aware that the name of the site is polarizing and sort of rude, the narcissistic picture of my face up top is ridiculous as well, but what’s the point of having your own website if you can’t have fun with it. This site is mostly a personal blog about real estate but has morphed into a personal blog about my own growth. These days I post lots of real estate content but also photo stories, book reviews, and any adventure I think is meaningful. 

I started this website in 2017 after I had turned my personal financial life around in the few years prior, paying off debt, saving some money, then buying a few rental properties. I wanted to tell my story to help the next person change their life in the same way.  This site is not a business, I don’t sell anything here, I’m simply trying to lead by example.

The site is called “Broke is a Choice” because it’s brash and straight to the point. Tough love is the only way I know how to help people and in many ways being tough is the only way anyone can really help themselves: to admit and accept our shortcomings and take massive self responsibility for our burden. I was broke for years before I finally admitted that it was my own lousy decisions causing my financial stress. Confessing the faults in my life were my own making was not easy but it was the only real path towards salvation, I’ve found a natural talent in helping people with this same challenge, so when I needed a name for this site I wanted something that would summarize that lesson and my personality: brash, but correct. 

“The strength of a person’s spirit would then be measured by how much ‘truth’ he could tolerate, or more precisely, to what extent he needs to have it diluted, disguised, sweetened, muted, falsified.” – Neitzsche

The blog is a mix of monthly updates, specific real estate information and random posts about investor mindset. 

Also some personal stuff because where else am I supposed to publish it? 

You want to see my deals right? 

I post my deals in complete transparency with the story it took to complete the deal, my strategy and obstacles throughout the transaction and all my financials. 

Click the top menu to see them, this button doesn’t work 😉 

There is no higher return on investment than books. I am an avid reader and I write about books quite often. I’m also of the opinion that people are reading a lot of the wrong books. Check out my book content here.

You can video chat with my by using the links at the bottom of this page or the contact page. I meet new people through this constantly and it’s always a lot of fun. We can discuss deals, strategy, networking, or whatever you think I can be helpful with, I just like to meet new people. 

Here is a link if you want to know more about me, my story, and my obviously amazing personality.

My latest ramblings

Real Estate

The Great Influenza

The Great Influenza I absolutely loved this book and found it extremely informative and useful. If you have been affected by the Covid-19 pandemic, have opinions about how it should

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Real Estate

Exiting my first multifamily

How we got here For no reason at all other than it might help the few people who visit this site, for the past few years I’ve been sharing extremely thorough

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The war in Afghanistan is finally over and I have put my thoughts about it on the internet.  I’ve been transitioning towards YouTube production for a while now. If you

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The Communist Manifesto

Quick preface: I began to write this article TWO YEARS ago and I never posted it because I’m constantly worried that my ideas won’t find a reader who values them

Read »
Photo Journal

We did it!

WE DID IT!! This was our catch phrase for the week and I have no idea how that happened, but I love it so much and I suggest everyone on

Read »

Be less broke.

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Let's Chat

Want to talk 1 on 1? I make time for all levels of investors to help or work on deals together when possible. Click the link and let's meet.

My Brain Fuel

My growing library of knowledge and inspiration. Fuel your success!

In a hurry?

Don't know where to go, but know you want to talk with me? Email me! alex(at)

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