What is the new american dream?

The old American dream was a college degree, a 20 year career, a retirement plan, 1 house, a wife and 2.5 kids and a dog. There was one true God, America was an underdog, and Communism was our greatest enemy. 

The new American dream is to be a fully independent human. Financial freedom, geographic fluidity, and an informed personal philosophy. The enemy of our day is rampant consumptionism – spending money, time, and attention on distractions.

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Alexander Felice

Maui, Hawaii


This website has changed a lot over the years

It started as a place to talk about financial freedom, then it quickly became more about real estate investing, along the way I found a deep love and importance for learning philosophy so I poured those thoughts into this place, I used this place to bring investors into my deals and we made/still make money together, then most recently I spent the last 2 years traveling the world as a photographer

How is any of this useful to you?

I’m always working to become better at everything I do and I find it valuable to share my personal and business successes as a means to propel my fellow human do the same. While I do use this place as a means to educate, I try to do so by leaving breadcrumbs for the next person rather than telling people what they should do.

At 31 years old I was perpetually broke, I had no plans in life, and I had read no books, I had no skills, and I had a chip on my shoulder. One day I finally got mad enough about my lot in life that I decided to radically change things; I started saving money, learning how to invest, bought a few single family rental properties, then bought some multifamily apartments. I became a book nerd, I created passive income, I found a creative outlet that now shapes my daily life, and I did all of this through choosing good content and communities to learn from. As I made progress I knew I had a responsibility to tell my story so I could help the next person change their life in the same way. This site is not a business, I don’t sell any courses or coaching here, I’m simply trying to lead by example. 

The site is called “Broke is a Choice” because it’s brash and straight to the point, like me. Tough love is the only way I know how to help people and in many ways being tough is the only way anyone can really help themselves: to admit and accept our shortcomings and take massive self responsibility for our burden. I was broke and living paycheck to paycheck for 31 years before I finally admitted that it was my own lousy decisions causing my financial stress. Confessing to the world that the faults in my life were my own making was not easy but it was the only real path towards fixing it, I’ve found a natural talent in helping people with this same challenge so when I needed a name for this site I wanted something that would summarize that lesson and my personality: raw, but real.

“The strength of a person’s spirit would then be measured by how much ‘truth’ he could tolerate, or more precisely, to what extent he needs to have it diluted, disguised, sweetened, muted, falsified.” – Neitzsche

My latest ramblings


Walking is underpriced

Click here to see 300+ images from the trip   I just completed a 13 day and 150 mile walk from Porto, Portugal to Santiago de Compostela to bring you

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Real Estate

2022 Year in Review

This blog marks 5 years in a row of writing my yearly review Every year I do a recap on this blog. It’s been a good way to remind myself

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How to make friends as an adult

Our lives will largely be the result of who we surround ourselves with and the values the people in that group holds, but for many people doing this strategically and

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Best Ever Conference 2022

Who am I? Why do I make these? What is the Best Ever Conference Welcome to another of my magical adventures.  If you are new here, my name is Alex.

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Real Estate

I joined Climb Capital

Real estate has been an incredible journey When I started this blog I had just bought my third single family rental property. I knew at the time I was going

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