choose wisely.

I figured out how to do real estate investing the easy way, and I want you to have the same success I’m having. You in?

In a nutshell


Commercial multifamily


Single family rentals


Number of times I take myself too seriously

Alexander Felice

Fayetteville, NC


This website is a place where I try to encourage people to make good investments in real estate and themselves. I’m always working to become better at everything I do and I find it valuable to share my personal and busienss successes as a means to propel my fellow human do the same. While I do use this place as a means to educate, I try to do so by leaving breadcrumbs for the next person rather than telling people what they should do.

I’m aware that the name of the site is polarizing and sort of rude, the narcissistic picture of my face up top is ridiculous as well, but what’s the point of having your own website if you can’t have fun with it. This site started as a blog about real estate but has morphed into a personal blog about my own growth. These days I post lots of real estate content but also photo stories, book reviews, and any adventure I think is meaningful. 

I started this website in 2017 after I had turned my financial life around in the few years prior, paying off debt, saving some money, then buying a few rental properties. My life had changed dramatically and I knew I could help others do the same. This site is not a business, I don’t sell anything here, I’m simply trying to lead by example.

The site is called “Broke is a Choice” because it’s brash and straight to the point. Tough love is the only way I know how to help people and in many ways being tough is the only way anyone can really help themselves: to admit and accept our shortcomings and take massive self responsibility for our burden. I was broke for years before I finally admitted that it was my own lousy decisions causing my financial stress. Confessing the faults in my life were my own making was not easy but it was the only real path towards salvation, I’ve found a natural talent in helping people with this same challenge, so when I needed a name for this site I wanted something that would summarize that lesson and my personality: brash, but correct. 

“The strength of a person’s spirit would then be measured by how much ‘truth’ he could tolerate, or more precisely, to what extent he needs to have it diluted, disguised, sweetened, muted, falsified.” – Neitzsche

YouTube is my big 2020 goal and I’m trying to provide content that is entertaining and educational. I currently don’t monetize my channel because I don’t have enough subscribers but I give away enough content and information that asking for a YT sub isn’t much of an ask at all. YouTube is my approach at combining my two favorite hobbies, real estate and photography.

If you find anything of value on this website subscribing and watching some of my videos would be a good return of value to me, thank you. 

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The blog is a mix of monthly updates, specific real estate information and random posts about investor mindset. 

Also some personal stuff because where else am I supposed to publish it? 

You want to see my deals right? 

I post my deals in complete transparency with the story it took to complete the deal, my strategy and obstacles throughout the transaction and all my financials. 

Click the top menu to see them, this button doesn’t work 😉 

There is no higher return on investment than books. I am an avid reader and I write about books quite often. I’m also of the opinion that people are reading a lot of the wrong books. Check out my book content here.

You can video chat with my by using the links at the bottom of this page or the contact page. I meet new people through this constantly and it’s always a lot of fun. We can discuss deals, strategy, networking, or whatever you think I can be helpful with, I just like to meet new people. 

Here is a link if you want to know more about me, my story, and my obviously amazing personality.

My latest ramblings


The Communist Manifesto

Quick preface: I began to write this article TWO YEARS ago and I never posted it because I’m constantly worried that my ideas won’t find a reader who values them

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Photo Journal

We did it!

WE DID IT!! This was our catch phrase for the week and I have no idea how that happened, but I love it so much and I suggest everyone on

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Photo Journal

Pints and Properties, January 2021

Yesterday I went in public for the first time after my Covid19 quarantine and it was GLORIOUS!  I went to “Pints and Properties”, a real estate meetup my friend Shelby

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Real Estate

2020 in review

Welcome! For the last 3 years I’ve been writing an annual blog and I kind of can’t believe this is my third year doing it! Journaling and reflecting on each

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2020 Book Obsession

I have awakened something inside of me I had no idea when I started consuming these books that they would change me like they have, it might be the biggest

Read »

Be less broke.

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Let's Chat

Want to talk 1 on 1? I make time for all levels of investors to help or work on deals together when possible. Click the link and let's meet.

My Brain Fuel

My growing library of knowledge and inspiration. Fuel your success!

In a hurry?

Don't know where to go, but know you want to talk with me? Email me! alex(at)

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